Facebook & Instagram ads for BJJ academies

Get more students
on your mats.

You know your academy.
We help the right people find it.

We research your programs, make the ads and manage the campaigns. $299/month management, with your ad spend paid directly to Meta.

Get my free academy plan ↗Read an example first →

No card to request a plan. Your account. Your card. Your budget.

A class. A reason to start. An ad.Adult beginners
Our white belts have mortgages. Example ad with a subdued AI-generated still life of a folded gi and watch.

Example creative · illustrative AI imagery.
See the thinking behind it below.

$6.07per lead

24 leads. $145.78 in Meta ad spend.

One campaign · September 8–17, 2026, through midday September 17. Ad spend only; management fee excluded. Results vary.

The work, up close

Different classes.
Different reasons to start.

Parents, first-timers and experienced grapplers are looking for different things. Your ads should recognize that.

Adult beginnersKids’ classesNo-gi
Our white belts have mortgages. Example ad with a subdued AI-generated still life of a folded gi and watch.

Example creative · academy identity replaced

Adult beginners

For people who have thought about BJJ but have not walked through the door.

Speak to the adult wondering whether they have left it too late. A familiar detail and a little humour make starting feel less intimidating.

After the click / example enquiry page

A beginner introduction

Tell us your experience and the times that work for you. The academy follows up with the next suitable fundamentals class.

Your name Text field
Email or phone Contact field

Preview only. No details are collected here.

See this in the complete plan
One hour. Zero screens. Typography-led example ad.

Example creative · academy identity replaced

Kids’ classes

For parents choosing an activity their child can grow into.

Talk to the parent making the decision. Show the age group, class atmosphere and first-visit process before asking for an enquiry.

After the click / example enquiry page

Find the right age group

Share your child’s age group and your preferred class time. The academy confirms which class to visit and what to bring.

Your name Text field
Email or phone Contact field

Preview only. No details are collected here.

See this in the complete plan
You cannot zone out here. Typography-led campaign design.

Example creative · academy identity replaced

No-gi

For adults looking for an absorbing way to train after work.

Lead with the transition from work to training. Keep the enquiry specific to no-gi so the academy can answer the right question.

After the click / example enquiry page

Make time for no-gi

Tell us whether you have trained before and which evenings suit you. The academy helps you choose an appropriate class.

Your name Text field
Email or phone Contact field

Preview only. No details are collected here.

See this in the complete plan

Examples use our client-preview design system with academy identity replaced. The folded gi and watch are AI-generated illustrative imagery. Class details and invitations illustrate an approach, not a live offer or a customer result. Your academy approves its own offer and finished ads.

From a first look to your first campaign

See the thinking.
Then decide.

Read the complete example plan ↗

  1. Start with your academy.

    Send your website and email. We research your programs and prepare a plan for a person to review. If something is missing, we ask.

  2. Agree the approach.

    Review what we understood, the proposed direction and the questions to resolve. Agreeing to a plan does not authorize ads to run.

  3. Approve the actual ads.

    Confirm the offer, your Meta budget and where enquiries should go. You see the built ads before approving them for launch.

  4. Know what happens next.

    We manage your campaigns and review performance. You handle the enquiries. Your Meta account and card stay yours.

BJJAds founder coaching two children through a drill on the mat

Built by a practitioner who codes

We get it.
We train too.

Eight years on the mat. Three kids competing. Training at academies across Brazil, the US and Europe.

We know why a fundamentals class needs a different introduction from a competition team. That understanding belongs in your advertising, from the first line of copy to the class someone enquires about.

The founder, on the mat. Actual photo.

One management fee

Your academy.
Your ad account.

We work inside your own Meta ad account through partner access. Your card pays Meta directly. You choose the advertising budget.

$299/ month, flat

Ad management. Ad spend is separate.

  • Academy and program research
  • Ad creative and campaign setup
  • Campaign management and performance review

Paid to BJJAds$299/month management

Paid to MetaYour chosen ad budget

There is no minimum ad spend. We recommend $50 a day to start; you choose what you can comfortably test. Your ad budget never passes through us. Enquiry follow-up is your academy’s responsibility.

Start with my free plan ↗

We build the audience and targeting, launch the campaign after your approval, and manage performance. If you cancel within the first 14 days after your ads go live, we refund our fee in full. Meta ad spend is separate.

Before you start.

What do I get in the free plan?

A summary of your academy’s programs, a proposed advertising approach, representative creative and the questions to resolve before launch. Read a complete fictional example.

Does requesting a plan start a subscription?

No. You do not need a card to request your plan. We explain the management fee and charging terms before you commit.

Do I need to know how Meta ads work?

No. We handle campaign setup and management. You provide account access, agree your offer and budget, approve the finished ads and respond to enquiries.

Can you promise a number of students?

No. Results depend on your market, offer, advertising budget and follow-up. We use actual campaign performance to decide what to improve.

Will every program get the same ad?

No. We identify your programs and build creative around the people each one serves. Your plan makes the program coverage clear so you can correct anything we missed.

Let’s start with your academy

Show us where
you train.

We’ll start with your website. You’ll get a private link to continue, review what we learn and help shape the plan.

Still curious? Read the example →

No website? Email us your academy name and city.

No card. No subscription. A person reviews the research before your plan is ready. Privacy policy.